“The Revolution in Marketing: Making an Impact Through Social Media”

Social Media Global Authority Robert Scoble to Deliver Keynote

Phoenix, AZ – (January 23, 2007) — The Arizona Entrepreneurship Conference organizers announced today that Robert Scoble, the original Microsoft blogger and now the producer of “The Scoble Show” on Podtech.net will be the keynote speaker at the Arizona Entrepreneurship mini-conference:  The Revolution in Marketing.  The conference is scheduled for March 1^st from 7:00 AM – Noon in the Ethington Theatre at Grand Canyon University, Phoenix, AZ.

“Social media is already changing the way every business interacts with its customers,” says Francine Hardaway, CEO of Stealthmode Partners (http://www.stealthmode.com) and co-founder of the Arizona Entrepreneurship Conference (http://www.azentrepreneurship.com). “Scoble literally wrote the book on how social media can be used to create business advantages.”

Like the inaugural Arizona Entrepreneurship Conference held in late 2006, the goals of this, The Revolution in Marketing, conference are to provide connections and resources to the entrepreneurial community in Arizona. This conference is part of the Kauffman Foundation’s National Entrepreneurship Week initiative (http://www.entre-ed.org) and will benefit the Opportunity Through Entrepreneurship Foundation (https://www.otef.org), whose mission is to provide entrepreneurship skills and opportunities to at-risk youth, released felons, and underemployed women.

Chris Heuer, co-founder of Social Media Club (http://www.socialmediaclub.com) will deliver the opening presentation What is Social Media Anyway?   The Social Media Club has its headquarters in San Francisco, with chapters in Phoenix (http://www.smcphoenix.com), Miami, Seattle and New York. Robert Scoble’s presentation will follow Heuer’s address and then there will be a panel discussion Out Front and Center, featuring case studies of three Arizona social media initiatives.

What is social media? Over the past five years there has been a significant movement away from traditional communication platforms mainstream newspapers and network TV towards online alternatives and user-generated content including social networks and web portals.

This past November, the Arizona Entrepreneurship Conference held its first event to a sold out audience. As the venue for The Revolution in Marketing: Making an Impact Through Social Media holds only 300 people, early registration is encouraged. The cost to attend the March mini-conference is $75 until February 15th, $95 at the door (if not already sold out).

To register go to http://www.azentrepreneurship.com

If you have any questions about the conference, call 602-412-3315.

The Arizona Entrepreneurship Conference organizers are also in the planning stages for their Second Annual Arizona Entrepreneurship Conference to be held on November 8, 2007.

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